BlogRush – where to now?
Comments (4) BlogRush arrived with much fan fare – many bloggers installed the widget and waited – and waited – and waited. Therein lay the problem. They waited, but didn’t act. BlogRush relies on bloggers checking the widget and clicking on articles of interest. The big problem is, the widget sits in the side bar and most bloggers don’t look there. They see it every day – they are blind to it.
So what about visitors. As a blogger, it is hard work getting a visitor to click on anything within your blog. The BlogRush widget has to compete with every other ad or menu item within a sidebar.
The concept of BlogRush is fairly good. Gain credits from the number of visitors with those blogs not getting huge traffic getting bonus credits. The credits are then used to display your posts on the widget in other blogs. Great concept. Evens out the playing field and gives the smaller blogger the chance to get more exposure. So why isn’t it working? See paragraphs one and two.
The real problem is very simple – incentive – or lack thereof. As there is no incentive no one bothers to even look at the widget. With poor traffic flow from the widget, more and more people are dropping out. I know from my experience I am getting about one visitor per 5000 impressions – it is just not good enough. The one saving grace are the statistics. While only simple stats, I do like the 30 day graph that shows me which days are performing well and which days are not. I know I can get those statistics elsewhere but the BlogRush widget is a quick and easy access point.
What needs to change? Somehow they need to incorporate an incentive program. Perhaps changing the bonus credits to an earn by the click system. Without an incentive to click, BlogRush is going to be crushed by the likes of EntreCard. At present, I see only a limited future for BlogRush which is a shame as the concept is quite good. RIP BlogRush.
