A radical blogger rant. Google are either not very clever or they are simply playing games with bloggers and web owners. I feel it is the later. Anything to decrease costs and increase income – to themselves of course. Let’s look at the evidence.
Google are able to develop very powerful algorithms to determine Page Rank based on a variety of variables yet they cannot do the following.
Google cannot differentiate different ad units and pay accordingly. Did you know that if one ad unit delivers a CTR (click through rate) of less than 3% then ALL of your ad units will earn only a paltry 10% of the full commission payable? It doesn’t matter if all the other sites have CTR’s of 5% or 10% – if that one site has less than 3% then ALL sites are penalized. Surely their software can pay according to the CTR of EACH site.
Google can quickly tell if you are posting Pay Per Post entries. Their reaction, to penalize any blog that does it. Why? Because you are ‘selling’ Page Rank. What I want to know is, if they can determine which posts are PPP, then why can they not just discount those posts and the links involved when determing Page Rank.
Finally I come to publishers clicking on the ads on their own sites (not game enough to try). If Google are able to identify those that are clicking on their own ads, why no just record it as so, not pay for that click, give the advertiser a free visitor (oh FREE, Google doesn’t like that word does it) and allow the publisher to follow ads that do interest them – I have seen plenty.
They are playing games. They want the Adsense users to drop out because they are not earning much. Of course if you have less than $100 in your account – you lose it all – more profit for them. When it comes it PPP, is Google really concerned about passing PR (like I said, they could discount it) or are they more afraid of the PPP concept and how that may eventually eat into their paid advertising.
Google could play fair to all parties if they really wanted to. The technology is there. They CHOOSE NOT to use it.
Funny you should say somthing about PPP in this spost. Shoemoney got a unconfirmed email a few days ago regarding the fact that in a few months Google might be starting there own pay review service.
If they do I think people should drop there asses like hot cakes for what they did to PPP and ReviewMe by killing off there sites.
Thanks Collin – that is very interesting given I have written several posts that predicted that.
We will have to wait and see.
Very interesting facts about AdSense. I’m only getting started and most of my blogs don’t generate that much traffic.
As soon as this post appears, I’ll add your site to We Follow database.