Your Tip N Run Visitors Are Costing You Adsense Dollars
Comments (10) If you are an Adsense publisher then you need to take care in your quest for increased visitor numbers. Some visitors may actually be costing you money, and I am talking about a sizable percentage.
Your income per click may come down to as low as 0.05c per click ‘across all of your Adsense sites’ when they could be earning as much as 0.80 or more per click.
The income you receive per click can be affected by poor click through rates. The optimum click through rate (CTR) is between 4-9% or higher. If your CTR drops below 2%, Google will often tag your site as a poor performer and only pay the lowest possible rate. The problem is, you will receive the lowest possible rate for all Adsense units on that account.
This means that although you may have a very good site receiving 4%+ CTR, that site will still only receive the smallest per click price if one of your other sites is performing below the 2% thresh-hold.
Visitors I label as ‘tip N run’ are those that arrive on your site through social media. Stumblers, diggers and Entre Card visitors are notorious for not clicking on ad units. Stumblers will stumble to the next site, diggers will return to digg and EC users click through to the next EC card holder. If you are reading this from one of those sites, when was the last time you clicked on an ad unit? You are shopping, you are visiting so it is only natural that you wont click these ads.
These visitors are all increasing your visitors numbers, however the number of clicks on ad units each day is staying the same. This has the effect of dropping your CTR – your CTR is, in simple terms, a mathematical equation that divides the number of visitors by the number of clicks. The more visitors, the lower the CTR.
Some promotions work better than others. Through the use of Entre Card my CTR has fallen to about 1% so I have been getting only 5 cents per Adsense click. Prior to this I was receiving around 40 cents per click. Buying traffic through Better Traffic (see ad at top of sidebar) has seen my CTR increase to just below the required 2%. At a cost of $15 per month I am making a marginal profit. If I can lift the CTR to above that 2% thresh-hold my income will jump dramatically.
You need to keep an eye on your CTR through your Adsense account. If a site is really performing badly then it may pay to remove the ads from that site. The lost revenue may well be made up by the sudden jump in per click income on your other sites.
Once all sites on your account get above the Google thresh-hold CTR the, income per click goes up. If you are blogging on a high paying Adsense niche, then you may be losing big dollars in the quest for extra visitors. Check each CTR level for all ad units on your sites. It only takes one poor performing unit to kill all of them.
