I am cheesed off and resent receiving emails from businesses that in the past I have held in respect but which now resort to false and misleading advertising.
Here in Australia, as backward as some people think we may be, we have strong laws against what is effectively bait advertising. In other words, advertising something everything storewide for $1, however when you arrive you find that you can only get the $1 on certain products and you must first pay $80-$100 on another product first.
If the advertisement stated that policy, no problems. Everyone is forewarned and you know there conditions attached.
This last week I have received numerous emails from a leading writing software supplier advertising everything storewide for $1. When you go to buy the product you want – that is advertised at $1, they charge you $79. Not only that, they auto click an addon for another $20 – again, not the $1 storewide.
It is no wonder that people distrust online advertising, particularly email advertising. Furthermore, whilst I don’t condone the activity, these tactics feed more ammunition to those that try to justify the illegal copying of software. One of there arguments has always been – ‘if software providers are going to rip us off, they cannot complain when we do the same’.
It’s Christmas and people are trying to buy goods online and save money. False ads like these are like a White Smoke screen to lure you in the door. If you don’t watch what you are doing, you will find $100 on your credit card instead of $1.
Has anyone else had any similar happen to them?