We have just purchased a new car – well a second hand car – but it’s new for us. I have been thinking about our selection process today, trying to determine why we selected the car we did.
The budget was limited, we have saved for over a year but the bottom line was, we didn’t have a lot of money to show for our savings so we had to choose carefully.
After reviewing all the vehicles that meet our needs physically – with five kids we needed a real people mover – we were left with two vehicles to select from.
Vehicle A – was the cheaper of the two by a $1000. Not only was it cheaper, the sales yard was willing to pay for six months registration and the transfer fees – effectively another $500.
Vehicle B – dearer by $1000 although the sales yard reduced the cost by $500. Transfer fees are $200, and it will soon need registration, another $300 so there goes the $500 discount.
After weighing up all the options we decided on vehicle B -even though it was $1000 dearer. Why? The sales yard went those few extra yards to clinch the deal.
We live over 100 miles from any decent car yards. Public transport is useless here so going to pick up the car would have been a nightmare. The dealer for car B was more than happy to deliver including bringing the paper work. Dealer A insisted I go to the showroom to sign the paperwork and collect the vehicle.
Just to sweeten the deal, car B had a 12 month warranty included – car A, just the one month.
When times are tough, sales even tougher, if you go those few extra yards, you will make the sale. In this case, we paid an extra $1000. Was it worth it – to us – Yes. Others may have different ideas – the bottom line is the seller went out of his way to solve our problems – and won the sale.
Do you go that extra yard to complete the sale – or do you treat your customers like cattle? There is nothing like the personal touch.
You need to make sure to be more careful with your money in these tough economic times. Make sure your spending is going towards things that you actually need, not just things that you want.
Hi!
Is that picture your car? Kekekeke…
Every good sales person must have their own personal touch. Totally agree on that.
See you around.
Businesses sometimes forget that people are willing to pay for service. It was worth the extra cost to you for the extra convenience and of course, the extra warranty.
I’m 46 years old and have only had 5 cars in my life. I view a vehicle only as a way to go from point A to point B and drive them until the wheels are ready to fall off. I hate buying cars….however, I know I’m a bit OCD about it….but congrats on the new car!!
Bodi
I agree with you about the service and a company that will go the extra mile to make you feel a valued customer is a better company in my opinion. For me my choice of car would be based on miles per gallon, vehicle reliability and part costs (also buy a family car based on family needs).
Talking about design, you do have a good design yourself