Here is a video from the FTC explaining what the new FTC Endorsement Guides mean for bloggers. I will preface this post by acknowledging that these guides really only affect US residents. However, if you are from outside the US don’t become too complacent. The FTC may not be able to fine you, but if you use one of the free or cheap hosting options available, most are resident in the US. This means the FTC could probably have your site closed if you went too far.
The guides ultimately are to provide better protection to users of the internet. In this case, the FTC is looking for honest reviews of products with some typ of acknowledgment that you have been paid to write the review. Check the video out for yourself. There are more in the series on the FTC site.
