Search is a never ending game. Website owners and bloggers do everything possible to achieve high rankings, and search engines do everything possible to ensure that on the best content appears at the top of the search results. Therein lies the problem of course. Website owners and bloggers think their content is worth of reading and should appear at the top of the search results. We are not all right. Mine is probably considered crap by many – others may find it interesting.
Here is a video with Matt Cutts thinking on search in 2010.
As usual he skirts many of the issues. That’s okay – I think we get the general drift. Social will be big, page speed I think will be important and, as usual, content that adds value to the web as a whole. Original content of course. Getting a backhoe out and digging up old content wont do the job – unless it’s completely rewritten and fresh.
If you want a transcription tip, go to the latest news sources and freshen your content based on what’s being written there. At least you will be giving your content the latest information and not tired irrelevant information from the past.
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From what I have read and also seen on this video, there will be far more emphasis on load speed of sites, although this could be a factor I would have thought it is already dealt with in an “organic” way that Google are so keen on. If a site is slow to load people will click out of it, problem solved.
I think most people will start measuring visitors and conversion rather than just page ranking. I also think people will realise that just because there is personalisation doesn’t mean that everyone has searched for every phrase before. I also think that this page speed thing will be blown out of proportion by most!