Everyone’s dream – getting their post, or page, onto the front page of Google. Yet, in reality, it’s not that hard. You need to think like the search engines and like those who are going to enter a search phrase and it all starts with your post or page title.
It has often been said that the title to a post (or page) is very important and should contain the keywords. If you think about it for a moment, the first thing the search engine sees, apart from the URL, is the post (page) title. The content should then back up that title. Your title tells the search engine what your post is all about. That is why keywords are important.
What are search engines looking for, unique content. So start with a unique title. Write your title then ‘Google-it’. When you do a search, do an exact search using the inverted commas around the title. I did a search for “How To Get Your Post On Page One Of Google” and found there were no other pages at all that matched that search phrase – I have a unique title.
Once you have done your search using quotes, do a search without the quotes. Now how many pages are returned in the results. You will see below the search box something like – results 1-10 of about xxxxx. If this number runs to millions, you know you are going to battle to get to number one. Play around with the title, keeping it unique but seeing if you can get those search numbers down. The fewer pages listed, the less competition.
Will this guarantee me a page one listing? Sorry, there are no guarantees. However, for that search phrase, you should by rights be on the front page of the search results. Give your post a few days to become indexed (or hurry it along a little by bookmarking or tweeting it) then check the search results for the title. You may just find you are on page one. Not necessarily for your keywords on their own – but it’s a start.
Over time you may become smarter at writing titles that actually closely match search terms being used. Searchers are becoming smarter and starting to use smarter search terms. The title of this post should perhaps have been written from the searchers perspective, How Do I Get My Post On Page One Of Google since they are the types of searches being entered.
Page one of Google just because you used a smart post title. Can it be that easy? I’ll report back in a day or two to let you know if this post makes it to number one!
The post title is one of the most important things when trying to improve Google rank. I think it is a must have before doing other things for SEO. Thanks!