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Is Your Website Helping Your Business?

By , May 8, 2010 3:25 pm

If you are trying to make money online, you simply must have a well designed website. Sadly, many people look for shortcuts when it comes to building their website. The truth is that cutting corners also cuts into your profits. It may take a little time and work to create an appealing, well-running website, but this effort will pay you back in the future with more sales. It is not really very hard to create a website that looks good and runs efficiently. Here are some of the things you can do today to make sure your website is as good as it can possibly be.

Search for your competitors and take a look at some of their sites. Do these sites have any qualities that you admire? Are there features that you find displeasing? Pretend you are an ordinary person surfing the internet; how likely would you be to buy something from it? What exactly makes you want to make a purchase? Why not? This process can help you discover what you want to do, and what you want to avoid when creating your site. Use your own preferences to guide you when you build your site. The point is, you should build a website that you yourself would want to buy something from if you were a customer. There is no better way to decide how visitors will react to your first website than to put yourself in their place. See how your site looks when loaded by a few different browsers. Not everyone knows this, but the browser you use can make a big difference in how some websites appear. Everything on your site might be perfect on Internet Explorer, for example, but if you use Google Chrome or Mozilla Firefox, you may find that the colors are distorted or a graphic image did not load properly.

You may not feel like taking the trouble to check your site on a bunch of different browsers, but this is something that is worth doing. Everyone has their favorite browser, and you want them all to see your site the way you want, no matter which one they use. To do this right, you have to look the whole site over on each browser, including the fonts, colors and alignment and making sure any buttons and links work as they should. Once yo do this, your mind can be at ease!

Another factor to consider is how your website looks at different resolutions; ask someone who knows how to test this help you. Using a different monitor can sometimes radically change how a site looks, because monitors have different resolutions. You want your site to still look good even if it’s being viewed on a monitor with low resolution. The more people who are able to view your site, even if they have low definition monitors, the more visitors and customers you can attract. You can get a good idea of this by making adjustments to your own monitor. Ideally, your site will not change very much when you view it at a variety of settings.

You can actually build a quality, profitable website without any special skills nowadays. With a little bit of time and effort you can build a great website. It’s fairly easy to figure out what will and won’t work on your website. In most cases, you can trust your own judgment to tell you if something will be good for your website or not. Just keep making your website better, and one day you’ll reap the rewards. You will find that the more your website improves, the more sales you will make.

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