Imagine what a personalized website built for each customer will do to the response rates of your direct marketing pieces. By linking the impact-power of direct mail with the interactive capabilities of the Internet, your campaigns can convert more direct mail or email recipients into donors, members, customers and volunteers. Personalization helps you break through the noise and engage your audience. A personalized message or landing page will make you stand out among the noise. imagine the power of personalizing each message to every single prospect. The most powerful word in the world is a persons own name and you can cause them to act by leveraging basic data and tailor unique messages to every individual in your audience.
- People are hit with thousands of messages and offers every day.
- How can you compete?
There’s a Secret…
There’s a secret why some direct marketing campaigns in your niche are receiving outrageous click through rates while others are going out of business and its called PURL marketing!
What Is PURL Marketing And How Does It Instantly Increase Click Through Rates And experience Attention?
PURL stand for “Personal URL” and it allows you to “automatically” create personalized web-pages for every website visitor and mailing list prospect you have. You can customize the URL and your website copy with any variation of their name thus making it seem that you personally created the web-page directly for them.
Leveraging some easily implemented website technologies, you can make your websites and direct marketing advertisments very personal. According to a recent DMA study, more than 42% of interested direct mail recipients prefer to respond online. Are you there for those people?
Personalized URL Marketing Provides Powerful On-line Response Channel for email and Direct Mail.
Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. Sending them to a same-to-all corporate web site just isn’t good enough for in today’s world. Personalized URL Marketing engages these highly valuable prospects with their own personal VIP landing pages.
PURL Marketing is the technique of adding a personal web address for every single prospect on a direct mail piece and following it up with highly targeted and personalized VIP landing pages. When a prospect visits his personal landing pages, he finds exactly the information he expects based on the direct mail piece. He stays engaged and interested longer. He is more expected to buy and has a feeling of priority or importance because everything has his name on it.
Good luck and enjoy the power of Purl Marketing.
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