Once you have a good following (100-500 people) try to turn some of them into useful personal contacts. Real contacts are much more valuable than Twitter followers and are more likely to make you money. If you are interested in trying to convert your Twitter followers into real business contacts than you might try a few things. The first would be to manage your Twitter account using HootSuite. This will automatically organize tweets for the upcoming week and tweet your followers if you add a new page to your website or blog.
Tweeting is an excellent way to subtly promote your self. If your followers get something out of it, than there is nothing wrong with using Twitter to link back to your own productions. This way you are not overtly advertising yourself. Taking this approach, it is important to not always link back to your own personal site. You need to write guest posts for other people’s blogs, submit articles at the best article directories, publish content on web 2.0 sites, etc. You need to offer your followers some variety as otherwise they will become bored and will stop clicking on the links in your tweets.
Proving yourself an expert in your field through diverse and worthwhile tweets will gain you a following. Any new followers of your tweets can be e-mail to you by HootSuite. You can then search their profile to see if they are worthy personal contacts and link them to your own blog or website. You want to encourage close links between yourself and your followers. To achieve this, post your personal contact information on your website/blog. You should encourage your followers to join your mailing list and subscribe to your RSS feed.
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