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How To Conduct a Step-by-Step Keyword Research

Posted by Les Scammell on September 29, 2010
Posted in: General.

You can now undertake the following steps to complete your keyword search. The goal is to find out what the monthly search volume for a particular keyword. We should also know how much competition there is for our specific keyword. It is necessary that you keep track of your results, and the easiest method to do this is to make a spreadsheet of some outline. You should use Excel or Word for this activity. This way, you won’t have to remember critical details in your head.

Let’s assume you are starting off from scratch. You’ve got a parcel delivery service with which you would like to create traffic. Now, what keywords might you use that will accurately reflect your niche business? Let’s start using a tool that will produce some ideas for you.

There are lots of tools online that you can use to assist you with this exercise. Key in your niche idea; that is “parcel delivery”. Now, you ought to be presented with a list of keywords that are related to your parcel delivery term. On the right-hand side, you will probably see the approx . monthly search volume. Make a note of how many monthly searches are made for your particular keyword. Then scroll down and have a look at the additional keywords to look at section. Now, put any new keyword that you feel fits your niche, and make a note again of the monthly searches.

After you have finished that exercise the time is right to learn how much competition there is online for each of your keywords. Go to among the main browsers and enter your chosen keyword in quotes. So parcel delivery will be “parcel delivery.” Today there were 604,000 competitors for this particular keyword. Let us try putting a word to change it. Key in “next day parcel delivery.” Now, there’s 2,540 competitors for this term. This can be a very good keyword to utilize, and will also be somewhat easy for you to get to the top 10 search result.

Now, repeat the activity for all you other keywords which you have and you would like to use. Record the details in your spreadsheet. Remember of the monthly searches and how many competitors for each keyword.

Yet another extremely useful tool you can use is one that supplies you suggestions for keywords and their monthly searches. Only use the free tools. There is absolutely no need that you should buy a keyword tool for this small project, unless you want to. There are hundreds of keyword tools out there, but these two should be enough. Once you’ve compiled your list of keywords, there is a little extra research you can do to evaluate the strength of your competition that is already on the first page of the search result. You are aiming to unseat your competition for rankings by taking their spots.

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