Cold calling is fast becoming a thing of the past, people no longer want to buy things that have been forced upon them, people are like this because of so many bad experiences in the past. But this is genuinely not about any type of cold calling, this is regarding cold calling for SEO services, a vast quantity of companies invest a lot of money into this but does it work?
In my opinion it does not, SEO is still at its infancy and a huge amount of people still do not really know what it is fully, therefore by cold calling someone you are going to have a heck of a mountain to climb when it comes to converting them and keeping them as long terms clients.
SEO in my opinion should ideally be all about word of mouth referrals and traffic coming to your site, but not any type of traffic, it should essentially be organic, so let’s have a look at the reasons why these two options are better.
Referrals
Referrals are sometimes the most hefty form of clients you can get and they are extremely probable to stick with you for the long term. I say this because of the fact that they have in all likelihood spoke to somebody who received great results from you, so know precisely how long they need to wait and know that you are probably going to deliver a great deal.
Organic Search Referrals
This is actually another way in which clients will stick with you, if a client cannot find your website through the organic listings, what hope does that leave for them? Any agency should be constantly working on their organic listings in order to secure a place in the Top 10 for their company.
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