Email marketing involves getting all of the variables coordinated. The subject line of your email happens to be one of these variables. Your email’s subject line is like the headline of your article or the title of your book. Not only does it make you appear different from everything else, it also tell your readers what you email will be about. Also, if your email messages are not received, it will not have a purpose. This article will describe a few tips for writing email subject lines that you can utilize to get the most benefit from your email marketing.
1) One of the first things that you need to focus on with your subject line is to make it consistent with the content of your email. One of the worst mistakes you can make is to have the email contradict the headline. Some shady marketers will do this to get people on their lists to open the email but the practice is very “black hat.” In all honestly, once readers discover the dishonesty, this ploy generally does more harm for your cause than good. You want to create an atmosphere of trust with the people on your list so that you can enjoy a long-term relationship with them. You can’t risk misleading them in any way. Your content has to be exactly what you say in the subject line, nothing more, nothing less. Being honest and transparent will take you a long way.
2. End your subject line with three ellipses “…”. On a subconscious level, this is a sly strategy for getting your prospected interested in what to expect. Humans are prone to expect imperfections. Psychologically, they will want to click on your subject line just to know what you email is about. It is like holding on to an unfinished thought, which is why copywriters have successfully used this strategy for years on end.
Make sure your subject line has fewer than 60 characters. Shorter subject lines net better results. Some people view email in smaller windows or on smaller devices and this allows greater odds that your entire message will be seen. 60 characters is allowable but it is best to keep them down to 50 or fewer.
As you can see from reading this article, it is important to focus a great deal of time and attention towards creating a subject line for your email marketing campaigns that is designed to entire readers to open your email. It’s true that in the overall design of your email marketing campaign, subject lines are only one small component but the fact remains that subject lines are truly one of the most important of those components.
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