Optimising your website helps it rank higher on the search engine result pages (SERPs) but it also boosts the online visibility of your website and helps it generate targeted traffic. These 5 tips will help your website attract new users while retaining returning visitors.
Quality content is the name of the game
A website with unique content that is optimized for the both high traffic as well as targeted keywords always has a good ranking and enjoys top placement on all major search engine such as Google, Yahoo! and Bing. Make sure that each and every page of your website has unique content along with attention grabbing titles and sub titles for an optimal layout and high readability levels.
Always include keywords in your URLs
Use the Google Keyword Generator tool to get a list of high traffic keywords based on global and monthly searches. Incorporate these keywords in the text as well as the URLs of the different pages. Use the main keyword in the Meta tags (page title and page description section) of the page to increase traffic to that page as well as the entire website. If you have a Google AdWords account, ensure that the main keyword is present in the ad as well.
Ensure that your site is user friendly
One of the most important components of the information architecture of any website is its design and layout. The structure of a website is an essential parameter that also determines its search engine friendliness. Crawlers need to index a site before it shows up for user generated search queries as well as on other content networks. The right HTML links, clear navigation, and a good sitemap make it easier for search engines to index web pages. Always submit the sitemap directly to Google using Google webmaster tools.
Landing page and page title optimisation
For effective web optimization, always include the name of your business or brand in the Meta title tag. Title tag or page title optimization is one of the easiest and simplest ways to optimize a website. Include high performing keywords and keyword phrases in the page title and compress them within 60 characters to make them easier to read. Each and every link must go directly to the ‘landing page’ or the page associated with that keyword. Linking all the keywords to your homepage is not a good idea. Pay equal attention to all your landing page and put in creative links at image at the top of the page. This attracts user attention and also makes the website interesting.
Create a survey or add a comment page
Comment pages and surveys are easy to create if you have a good understanding of HTML. These sections of the website are a great way to ask the users what they like or dislike about your website. Comments from users and their feedback prove invaluable in not only making your pages more attractive but also you focus on areas of your website that help make it more user-friendly.
Written by Tom Tolladay, Event Organiser for Chillisauce who specialise in Team Building Activities and Corporate Events
