How You Can Use Facebook to Market Your Company

Posted by Les Scammell on February 24, 2012
Posted in: marketing. Tagged: , , , , , , .

Facebook is easily turning into one of the more effective promotional methods a small business can implement; with over five million users, the possible customers are infinite. Even if you happen to be a smaller local company that specializes in rodent control, Facebook will help you enhance your product visibility as well as the sales of products and services.

Facebook may be the most significant channel in the near future of Internet marketing. The secret is in understanding the best way to make use of the reach of Facebook for the best success.

Communicate with Customers

Creating a Facebook business page is a very easy and no-cost option to boost company reputation and utilize the potential of social media marketing to inspire company loyalty.

A Facebook company page permits organizations to provide news and information quickly to Facebook fans and potential customers in real-time without the need for an intermediary. For instance, if your business was intending to introduce a brand new product or service and wished to determine your potential customer’s interest, you could publicize the product or service to request feedback and spark conversations.

Furthermore, organizations typically offer deals or special offers to followers of their Facebook pages. This practice thrills your fans while encouraging traffic to your website. This one strategy alone can boost site visitors and product sales.

Connection and interactions with prospective customers develop rapport that produces company customer loyalty and enables the business to look at the opinions of the company’s supporters. Facebook is a very valuable customer satisfaction resource, giving you the ability to handle issues, listen to recommendations and present helpful alternatives.

Promotion

Along with setting up a Facebook page, quite a few Internet marketers are finding the usefulness of Facebook as a cost-effective promotion funnel.

Facebook advertisements are generally significantly less costly than utilizing Google Ads and you may use Facebook advertising to concentrate on your particular target audience without squandering valuable advertising and marketing money on irrelevant end users.

Companies also are able to test out promotions before you decide to start them. A good way to have an effective advertising campaign is to offer an attractive incentive to motivate sales for your product.

Facebook can also be among the most effective ways to boost visitors to your site and develop future customers. By connecting your Facebook page to your Internet site and vice versa, you generate an effective revenue channel. The viral dynamics of social networking increases web-site visibility by generating additional targeted traffic to your primary web page, and thus improving the potential for profitable sales.

Online marketing is all about individuals and connections. Take advantage of the effectiveness of social media marketing on the whole, and Facebook specifically, to build and enhance your company or product reputation. Establish your presence in your industry and position your business as being a brand innovator. Make use of your community to conduct market analysis and stay current in your knowledge of customer needs and preferences.

Now that you’ve gotten more information about how to use Facebook, whether you sell rodent control or own a real estate agency, your next step should probably be learning more about pest control in general. Post written by guest blogger Mary.

5 Ways To Optimise Your Website

Posted by Les Scammell on February 23, 2012
Posted in: Blogging.

Optimising your website helps it rank higher on the search engine result pages (SERPs) but it also boosts the online visibility of your website and helps it generate targeted traffic. These 5 tips will help your website attract new users while retaining returning visitors.

Quality content is the name of the game

A website with unique content that is optimized for the both high traffic as well as targeted keywords always has a good ranking and enjoys top placement on all major search engine such as Google, Yahoo! and Bing. Make sure that each and every page of your website has unique content along with attention grabbing titles and sub titles for an optimal layout and high readability levels.

Always include keywords in your URLs

Use the Google Keyword Generator tool to get a list of high traffic keywords based on global and monthly searches. Incorporate these keywords in the text as well as the URLs of the different pages. Use the main keyword in the Meta tags (page title and page description section) of the page to increase traffic to that page as well as the entire website. If you have a Google AdWords account, ensure that the main keyword is present in the ad as well.

Ensure that your site is user friendly

One of the most important components of the information architecture of any website is its design and layout. The structure of a website is an essential parameter that also determines its search engine friendliness. Crawlers need to index a site before it shows up for user generated search queries as well as on other content networks. The right HTML links, clear navigation, and a good sitemap make it easier for search engines to index web pages. Always submit the sitemap directly to Google using Google webmaster tools.

Landing page and page title optimisation

For effective web optimization, always include the name of your business or brand in the Meta title tag. Title tag or page title optimization is one of the easiest and simplest ways to optimize a website. Include high performing keywords and keyword phrases in the page title and compress them within 60 characters to make them easier to read. Each and every link must go directly to the ‘landing page’ or the page associated with that keyword. Linking all the keywords to your homepage is not a good idea. Pay equal attention to all your landing page and put in creative links at image at the top of the page. This attracts user attention and also makes the website interesting.

Create a survey or add a comment page

Comment pages and surveys are easy to create if you have a good understanding of HTML. These sections of the website are a great way to ask the users what they like or dislike about your website. Comments from users and their feedback prove invaluable in not only making your pages more attractive but also you focus on areas of your website that help make it more user-friendly.

 

Written by Tom Tolladay, Event Organiser for Chillisauce who specialise in Team Building Activities and Corporate Events

Has Whaling Contributed To Climate Change

Posted by Les Scammell on April 23, 2011
Posted in: Environment. Tagged: , .

I know it sounds a little radical, whaling contributing to climate change. After all, whales live in the ocean and climate change is due to the amount of carbon in the upper atmosphere. However, if you follow my line of thought, you may wonder if there isn’t at least a loose connection between the two.

Whale in full flight

Whale in full flight

Climate change is said to be caused by a number of factors. The first is the amount of CO2 that we are pumping into our atmosphere. The second is the speed at which we are cutting down forests, in particular, old forests that have been around for thousands of years. Trees can help to reduce CO2 as they use this gas as part of their photosynthesis process.

Oceans have forests too in the form of phytoplankton. When the conditions are right, phytoplankton blooms can be clearly seen from the sky and like our land based forests, phytoplankton photosynthesize converting CO2 into food. Over the last 200 years phytoplankton blooms in the southern oceans have dropped dramatically and while the amount of CO2 not now being absorbed is hard to measure, there is bound to be some impact.

Researchers are now looking at these waters in an attempt to determine why these blooms have are no longer as large as they once were. The waters are relatively rich in nutrients – bar one – iron. For some reason there is a very low concentration of iron in those waters.

Is Whaling Really Necessary

Is Whaling Really Necessary

Now here comes the association with whales. Like many land creatures, whales fertilize the oceans through their waste. The waste from whales is relatively high in iron, and iron that is accessible to life such as the phytoplankton. The twist goes further since whales feed on both phytoplankton and krill, a crustacean that also feeds on phytoplankton.

The association is there – fewer whales has resulted in less iron in the water. This has led to smaller blooms of phytoplankton and fewer krill.

Is this affecting climate change? That’s for the scientists to tell us. The big problem at present is that science is taking radical sides and it’s hard to really get at the truth. From my perspective, this may only have a marginal effect on climate change, but whaling is certainly having an affect on the overall biology of our southern oceans, and that cannot be good in the long run – all the more reason to ban whaling for the next fifty years – let’s allow the stocks of whales in our southern oceans to bloom once more – the phytoplankton may well bloom with them.

The Climate Change Debate Is To Important For Politics

Posted by Les Scammell on March 2, 2011
Posted in: Environment. Tagged: .

Politicians love to grandstand, and it doesn’t matter side of the house they sit. Climate change is one of those issues that is very hot here in Australia. It has even led to death threats on certain politicians. You have to wonder whether or not the political grandstanding on both sides of politics is leading us to this.

The Gillard Labor government decided to announce what is really a carbon tax, although they tried very hard to hide that word ‘tax’ to begin with. On the other side of politics, we have had wild claims by the opposition leader that the tax will $1500 per month to electricity bills – this despite the fact that no tax rate has been hinted at yet. How he can use dollar amounts at present is beyond me.

We have a very simple and stark choice. We can say this debate is too hard and we’re going to leave it to our children, or their children, to fix the problem – and hope it’s not too late.

The second choice of course is take responsibility for the world we live in and to try and improve it so our children and grandchildren have a future.

For those that don’t want a carbon tax, or any other action, I want you to turn around to your children and say – ‘it’s not my problem, I’m going to leave it to you guys to sort out in twenty or thirty years’. Can you do it?

It’s time the politics stopped – it’s time the grandstanding stopped – it’s time the politicians got their acts together, sat down together, and drew up a bipartisan plan for the future. This issue is too big for the flip-flop politics of today. Tony Abbott was the first politician to suggest a carbon tax, and now he is backing away from it for no other reason than making a noise.

Australian politicians need to grow up and put Australia first. The citizens and business, both big and small, need certainty on this issue. The bottom line, whether Labor or Liberal introduce some scheme – it’s going to cost us – let’s just get it done!