I have a site that I have carefully built creating content, submitting articles and generally doing all the right things when it comes to SEO. I was quite pleased to see this site finally hit the front page of Google’s search results. It currently sits at number four out of 18 million pages.

That was the easy part. The hard part is actually getting any traffic. There are around 8000 searches each month for that keyword yet I was only receiving about 100 visitors from Google. For a number four listing I thought it a little strange.

Being a busy little beaver I thought no more about it until early last week when I decided to have another look at where it was situated in the search results and what I could do to improve matters. It is still at number four yet the traffic has not improved. When I started looking at the sites in the search results one thing stuck out – their snippets where great and mine was a shocker.

So I went to work. I wrote, rewrote and then wrote again until I had snippet that I though would compete with the competition. Now to get Google to publish it. My first step was to publish it as a title tag in the pages header.

I also rewrote my opening paragraph to paraphrase the title tag. Both the title tag and the opening paragraph used the keyword for that page and really sold the contents of the page.

That was last weekend. It wasn’t until Thursday that I noticed the new snippet in place and from there my traffic has at least tripled. More importantly, my income from that site has least quadrupled.

Just think, it only took one aspect of my SEO to undo all the hard work I had put into it. I have you checked your pages snippet lately?